Marketing for Managers (MAR3802 (CC24))
Term: Spring Semester 2024 (CC)
Schedule
Mon, 5:30 PM - 8:15 PM (1/8/2024 - 2/26/2024) Location: 0001 (Ewers Century Center 210 - Onsite Meeting)
Description
This course helps develop the marketing knowledge and skills necessary for the successful manager of a technology organization. Students will understand marketing concepts, including the development of and execution of a marketing strategy. The course focuses on business-to-business and business-to-government marketing as well as the marketing of services.