Principles Of Marketing (MAR2011 (CC09))
Term: Spring Term 2009 (CC)
Schedule
Mon-Wed, 10:50 AM - 12:05 PM (1/7/2009 - 5/8/2009) Location: 0001 (Century Center 203 - Lecture)
Description
A study of the functions, institutions and methods of marketing goods and services. Relates marketing to the total economic structure and emphasizes the importance of the consumer.