Principles Of Marketing (MAR2011 (CC10))
Term: Spring Semester 2010 (CC)
Schedule
Tue-Thu, 9:25 AM - 10:40 AM (1/7/2010 - 5/7/2010) Location: 0001 (Century Center 203 - Lecture)
Description
A study of the functions, institutions and methods of marketing goods and services. Relates marketing to the total economic structure and emphasizes the importance of the consumer.