Principles of Marketing (MAR2011 (CC13))
Term: Spring Semester 2013 (CC)
Schedule
Tue, 2:00 PM - 4:45 PM (1/7/2013 - 5/2/2013) Location: 0001 (Century Center 210 - Lecture)
Description
A study of the functions, institutions and methods of marketing goods and services. Relates marketing to the total economic structure and emphasizes the importance of the consumer.