Sales, Marketing & Advertising (MKA2021 (CC07))
Term: Spring Term 2007 (CC)
Description
MKA 2021-o F
SALESMANSHIP (3)
3 hours per week
A study of the principles of effective selling, including an examination of the personal and economic aspects of selling, as well as a consideration of consumer motivation, knowledge of company and competitors' products, and techniques of successful sales presentations