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Course Information

Equine Sales and Marketing (ANS1222 (CC23))

Term: Spring Semester 2023 (CC)

Faculty

Kathryn Lee BiggeShow MyInfo popup for Kathryn Lee Bigge
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Schedule

Mon, 2:00 PM - 4:45 PM (1/9/2023 - 5/4/2023) Location: 0005 (Barn 103 - Onsite Meeting)
Mon, 2:00 PM - 4:45 PM (1/30/2023 - 5/4/2023) Location: 0005 (Barn 103 - Onsite Meeting)
Mon, 2:00 PM - 4:45 PM (2/13/2023 - 5/4/2023) Location: 0005 (Barn 103 - Onsite Meeting)
Mon, 2:00 PM - 4:45 PM (2/27/2023 - 5/4/2023) Location: 0005 (Barn 103 - Onsite Meeting)
Mon, 2:00 PM - 4:45 PM (3/6/2023 - 5/4/2023) Location: 0005 (Barn 103 - Onsite Meeting)
Mon, 2:00 PM - 4:45 PM (4/10/2023 - 5/4/2023) Location: 0005 (Barn 103 - Onsite Meeting)
Mon, 2:00 PM - 4:45 PM (4/17/2023 - 5/4/2023) Location: 0005 (Barn 103 - Onsite Meeting)

Description

This course will prepare the student with marketing and sales skills for various equine enterprise types. Sale of a product or service is vital to the successful equine business manager. Specific emphasis will be placed on the development of effective advertisements, market research, sales strategy, pricing and other components of a successful market plan.