Principles of Marketing (MAR2011 (CC26))
Term: Spring Semester 2026 (CC)
Schedule
Wed, 5:30 PM - 8:15 PM (1/7/2026 - 5/7/2026) Location: 0001 (Ewers Century Center 212 - Onsite Meeting)
Description
A study of the functions, institutions and methods of marketing goods and services. Relates marketing to the total economic structure and emphasizes the importance of the consumer.