Principles of Marketing (MAR2011 (CC27))
Term: Fall Semester 2026 (CC)
Schedule
Mon, 5:30 PM - 8:15 PM (8/17/2026 - 12/10/2026) Location: 0001 (Ewers Century Center 208 - Onsite Meeting)
Description
A study of the functions, institutions and methods of marketing goods and services. Relates marketing to the total economic structure and emphasizes the importance of the consumer.