Principles Of Marketing (MAR2011 (CC09))
Term: Summer Term 2009 (CC)
Schedule
Mon, 12:00 PM - 1:00 PM (5/18/2009 - 6/30/2009) Location: 0001 (Century Center 203 - Online Course)
Description
A study of the functions, institutions and methods of marketing goods and services. Relates marketing to the total economic structure and emphasizes the importance of the consumer.