Principles Of Marketing (MAR2011 (CC11))
Term: Fall Semester 2010 (CC)
Schedule
Mon-Wed, 8:00 AM - 9:15 AM (8/18/2010 - 12/10/2010) Location: 0001 (Century Center 203 - Lecture)
Description
A study of the functions, institutions and methods of marketing goods and services. Relates marketing to the total economic structure and emphasizes the importance of the consumer.