Principles Of Marketing (MAR2011 (CC12))
Term: Spring Semester 2012 (CC)
Schedule
Mon-Wed, 11:00 AM - 12:15 PM (1/5/2012 - 5/3/2012) Location: 0002 (Store Front Facility 119 - Lecture)
Description
A study of the functions, institutions and methods of marketing goods and services. Relates marketing to the total economic structure and emphasizes the importance of the consumer.