Principles of Marketing (MAR2011 (CC13))
Term: Fall Semester 2012 (CC)
Schedule
Tue, 5:30 PM - 8:15 PM (8/20/2012 - 10/12/2012) Location: 0001 (Century Center 207 - Hybrid (Online & Campus))
Description
A study of the functions, institutions and methods of marketing goods and services. Relates marketing to the total economic structure and emphasizes the importance of the consumer.