Principles of Marketing (MAR2011 (CC13))
Term: Spring Semester 2013 (CC)
Schedule
Tue-Thu, 9:30 AM - 10:45 AM (1/7/2013 - 5/2/2013) Location: 0002 (Store Front Facility 119 - Lecture)
Tue-Thu, 9:30 AM - 10:45 AM (1/7/2013 - 1/10/2013) Location: 0002 (Store Front Facility 109 - Lecture)
Description
A study of the functions, institutions and methods of marketing goods and services. Relates marketing to the total economic structure and emphasizes the importance of the consumer.