Help

Course Information

Principles of Marketing (MAR2011 (CC24))

Term: Fall Semester 2023 (CC)

Faculty

Lori S. KieltyShow MyInfo popup for Lori S. Kielty
Email address is hidden, click here to email
 

Description

A study of the functions, institutions and methods of marketing goods and services. Relates marketing to the total economic structure and emphasizes the importance of the consumer.