Marketing for Managers (MAR3802 (CC12))
Term: Fall Semester 2011 (CC)
Schedule
Wed, 5:30 PM - 8:10 PM (8/22/2011 - 10/14/2011) Location: 0001 (Century Center 304 - Hybrid (Online & Campus))
Description
This course helps develop the marketing knowledge and skills necessary for the successful manager of a technology organization. Students will understand marketing concepts, including the development of and execution of a marketing strategy. The course focuses on business-to-business and business-to-government marketing as well as the marketing of services.