Marketing for Managers (MAR3802 (CC13))

Term: Fall Semester 2012 (CC)

Faculty

	Karen M. ZeedykShow MyInfo popup for Karen M. Zeedyk
	Email address is hidden, click here to email
	Office hours: Sunday 7:00 PM to 9:00 PM Monday 7:00 PM to 9:00 PM Wednesday 7:00 PM to 9:00 PM Thursday 7:00 PM to 9:00 PM

Schedule

Tue, 5:30 PM - 8:15 PM (10/15/2012 - 12/9/2012) Location: 0001 (Century Center 207 - Hybrid (Online & Campus))

Description

This course helps develop the marketing knowledge and skills necessary for the successful manager of a technology organization. Students will understand marketing concepts, including the development of and execution of a marketing strategy. The course focuses on business-to-business and business-to-government marketing as well as the marketing of services.