Marketing for Managers (MAR3802 (CC13))
Term: Summer Semester 2013 (CC)
Schedule
Tue, 5:30 PM - 8:15 PM (5/13/2013 - 5/16/2013) Location: 0001 (Century Center 203 - Hybrid (Online & Campus))
Tue, 5:30 PM - 8:15 PM (5/13/2013 - 8/5/2013) Location: 0001 (Century Center 203 - Hybrid (Online & Campus))
Description
This course helps develop the marketing knowledge and skills necessary for the successful manager of a technology organization. Students will understand marketing concepts, including the development of and execution of a marketing strategy. The course focuses on business-to-business and business-to-government marketing as well as the marketing of services.