Marketing for Managers (MAR3802 (CC13))
Term: Summer Semester 2013 (CC)
Faculty
There is not currently a faculty member for this course
Description
This course helps develop the marketing knowledge and skills necessary for the successful manager of a technology organization. Students will understand marketing concepts, including the development of and execution of a marketing strategy. The course focuses on business-to-business and business-to-government marketing as well as the marketing of services.