Sales, Marketing and Advertising (MKA2021 (CC10))
Term: Spring Semester 2010 (CC)
Schedule
Sat, 8:00 AM - 9:00 AM (1/9/2010 - 5/10/2010) Location: 0001 (Century Center 309 - Onsite Meeting)
Sat, 8:00 AM - 9:00 AM (1/9/2010 - 1/9/2010) Location: 0001 (Century Center 309 - Onsite Meeting)
Sat, 8:00 AM - 9:00 AM (1/9/2010 - 5/7/2010) Location: 0001 (Century Center 309 - Onsite Meeting)
Description
A study of the principles of effective selling, including an examination of the personal and economic aspects of selling, as well as a consideration of consumer motivation, knowledge of company and competitors' products, and techniques of successful sales presentations.