Sales, Marketing and Advertising (MKA2021 (CC11))

Term: Spring Semester 2011 (CC)

Faculty

	Marilyn K. UnderwoodShow MyInfo popup for Marilyn K. Underwood
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Schedule

Sat, 8:00 AM - 9:00 AM (1/8/2011 - 5/6/2011) Location: 0001 (Century Center 307 - Onsite Meeting)

Description

A study of the principles of effective selling, including an examination of the personal and economic aspects of selling, as well as a consideration of consumer motivation, knowledge of company and competitors' products, and techniques of successful sales presentations.