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Course Information

Sales, Marketing and Advertising (MKA2021 (CC12))

Term: Fall Semester 2011 (CC)

Faculty

Marilyn K. UnderwoodShow MyInfo popup for Marilyn K. Underwood
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Description

A study of the principles of effective selling, including an examination of the personal and economic aspects of selling, as well as a consideration of consumer motivation, knowledge of company and competitors' products, and techniques of successful sales presentations.